People understand what you offer.
We start with your positioning: who you serve and what makes you different. The design then says that clearly, instead of copying the look of your competitors.
WYRD Design
A brand that makes your business look as good as it is.
Customers judge your business by its brand before they ever talk to you. We create the positioning, logo, colours, typography, packaging, brand guidelines and website design that make you clear, credible and easy to recognise, and we keep it consistent everywhere it appears.
Selected design
See our brand work.
Identities, packaging and visual systems for very different businesses. Open a project to see how one idea carries across every detail.
09 projects
Brand worlds
10 projects
Campaigns & launches
05 projects
Film & experience
05 projects
Editorial & craft
Distinct by design. WYRD by nature.
What a strong brand does for you.
People recognise you.
The logo is only one part. Colour, typography, imagery and tone of voice work together, so people know it is you before they read the name.
Everything looks like one company.
Your packaging, website, social posts and next launch feel related. We build a system with clear rules, so your team and anyone else you work with can use it correctly.
How we design your brand.
We start with your business.
We look at your market, your customers, your competitors and your current brand. What is working? What is unclear? The answers tell us what the design needs to fix, and give you a way to judge the work.
One idea, then the visual system.
We agree the central idea first. The logo, type, colour and imagery are built from it, so every new piece feels like it belongs.
Tested on the things you use.
We design and check the brand on real applications, such as packaging, your website, social posts or signage, not only on a presentation slide.
Carried into film and content.
WYRD also makes films and content, so your brand is not handed to another agency to reinterpret. The same team applies it in photos, video and campaigns.
What we design.
Brand strategy & positioning
Who you serve, what makes you different and how you talk about it.
Visual identity
Logo, typography, colour, graphic elements and brand guidelines.
Packaging
Packaging and product design that is clear on the shelf and consistent across your range.
Art direction, websites & applications
Photography and image direction, campaigns, social templates, and websites designed and built.
A brand your team can use from day one.
You get more than a presentation. We hand over the master logo files, the brand guidelines and the templates or production files your project needs. Then we walk your team through how to use them.
Before work starts, we agree the scope, the review stages and who does what. Some businesses need a focused refresh. Others need positioning, packaging and launch material done together. The proposal makes clear which one you are getting.
Start a conversation
Where is your business going next?
Tell us what you are building, what has changed and what the brand needs to do. We will recommend where to start.
Prefer email?aryaan@wyrdbydesign.com
You can come with an existing brand, a new venture or a problem you have not named yet. We start by understanding what needs to change.